加拿大外贸
简介：企业总是不断寻找向其它企业营销产品和服务的最佳方法，线下交易虽然短期内并不会从人们的视野当中消失，但是线上营销，作为推动销售的有一股新兴势力，能让企业家的商业活动变得更加轻松简单。以往报道总是专注于社交网络是如何改变人们之间的互动方式的，实际上社交网络也为企业带来了大量好处。另一方面，搜索引擎正在简化企业信息的在线搜索过程，但是只有当企业懂得如何巧妙利用搜索引擎架构，才能卓有成效的开展各项工作。此次研讨会将会围绕B2B营销的最新趋势展开探讨，包括如何实现社交网络服务及搜索引擎效用最大化，并针对不同企业类型，讨论最佳B2B网络营销策略。
Businesses are always looking for the best ways to sell their products and services to other companies, andwhile the offline world of transactions will not disappear immediately,
online methods that drive sales aremaking it easier for enterprises to do business. Reports often focus on the way social networks have changedthe way work individuals interact, but organizations are also beginning to derive extensive benefits from thisarea. Search engines are simplifying the process for companies to find what they are looking for online, but
will only work well for potential sellers if they understand how to properly use search engine architecture.This seminar will discuss new trends in B2B marketing including using social networking services and searchengine optimization, and will debate the best B2B web marketing strategies for various business types.
8:30-9:00 会议注册
8:30-9:00 Registration
9:00-9:45 演讲：怎样利用社交网络进行B2B营销
虽然社交网络服务在过去十年间只属于互联网宏伟蓝图的那么一小部分，但是随着一些新网站与网民的不断涌现，社交网络用4-6年的时间发展壮大，俨然已成为了互联网不容忽视的生力军。企业依赖这些网站向个人消费者兜售产品，并伺机吸引其他商家，拉动销售增长。其实利用互联网吸引合作公司所用的技巧与吸引个人消费者相比大有不同。尝试利用社交网络提高业务水平的企业必须明白，其他企业一般浏览的网站都有哪些，如何从竞争对手中脱颖而出？本次演讲将引导企业熟悉社交网络服务的B2B营销过程。
9:00-9:45 Presentation:Using Social Networking Services for B2B Marketing
Although SNS has been a part of the Internet landscapefor over a decade, the last 4 to 6 years have been markedby a tremendous increase in the number of sites andsite
traffic. Businesses are latching on to these sites topromote their products to individual consumers but arealso attempting to attract sales from other businesses. Thetechniques for appealing to the individual consumer and forfinding the right partner companies online greatly differ. Abusiness seeking to use social networks must understand which
networks other businesses are viewing and how tostand out from other competitors. This presentation willguide businesses through the process of B2B marketing onsocial networking services.
9:45-10:30 演讲：搜索引擎最优排序的秘密武器
互联网为广大用户提供了广泛多样的信息资源。由于目标搜索具有很高的营销价值，因此企业网管不断致力于通过搜索引擎，实现目标结果的最优排序。有多种方法可以提高搜索结果在网页上的关注度，然而部分网管往往做得太过，他们常添加过多的或是无关的关键字以充实网页的搜索结果，处理排序问题。另外，成功的网络营销战役还取决于以下方
面：构建高质量内容，提高用户粘性；建立分析程序系统，帮助站主度量搜索结果，提高网站的用户转换率等。此次演讲将向参会嘉宾揭秘搜索引擎最优排序的秘密武器。
9:45-10:30 Presentation: Search Engine Secrets:Making the Top Ranks
The Internet offers a depth and diversity of informationonline. Due to the high marketing value of targeted searchresults, webmasters are making efforts to rank well inthese
search engines. A variety of methods can increasethe prominence of a webpage within search results. Somewebmasters have even gone so far as to manipulate their rankings in search results by stuffing pages with excessiveor irrelevant keywords. A successful Internet marketing campaign may also depend upon building high quality web pages to engage and persuade users, setting up analytics programs to enable site owners to measure results, and improving a site's conversion rate. This presentation will reveal the secrets to making the top ranks through search engine optimization.
10:30-11:00 茶歇与来宾交流
10:30-11:00 Coffee Break
11:00-12:00 专题讨论：打造B2B网络营销策略
发展B2B营销策略可能会纷繁复杂、充满挑战，营销团队往往会对如何更好的捕获买家需求感到困惑。事实上，营销策略取决于企业规模以及企业所经营的行业。那么，社交媒体
或是搜索引擎的优化是否对某些特定规模的企业更为有利？线上营销如何与传统的线下营销相结合，实现高收益？本专题将与您探讨带动B2B网站成功创收的营销策略。
11:00-12:00 Debate: Finding the Right B2B MarketingStrategy
Developing a B2B marketing strategy can be a complicated endeavor and marketing teams are often left with the question of how to best reach their target buyers. The
marketing strategy will inevitably depend on the size of a particular enterprise and the particular industries that encompass its business. Does social media or search
engine optimization work better for a particular size of company? How should online marketing methods be combined with traditional offline methods to get results?
This panel will discuss strategies that help drive revenue for B2B sites.
我们将邀请B2B行业高管作为演讲嘉宾，对发展B2B高收益商业模式的相关话题进行讨论，活动目前的支持机构有：中国墨西哥商会、中国西班牙商会、中国瑞士商会。期待大家的参与。
主办方：创业中国精英会
活动时间：3月16日北京；3月29日上海
活动语言：英语
详细信息：010-85306215-244
注册请联系：010-85306215-243
公司网站：www.cebexgroup.com www.ce-online.cn
活动详情：http://www.ce180.com/client/events/359 （包括演讲嘉宾等信息）
[ 本帖最后由 floratdq 于 2012-3-9 17:47 编辑 ]
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大家积极关注B2B 关注微博 ce-marketing市场营销系列
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大家积极关注B2B 关注微博 ce-marketing市场营销系列
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给力的顶一下咯！支持支持
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这个还是很有新意的，做自己的网站成为电子商务平台
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