加拿大外贸
How to write a good trade offer
The goal of this article is to share with you my experience in writing what I consider effective trade offers on the Bizviet.net - B2B Trade Leads (Export-Import).
Let us start by writing the trade offer: In my opinion, the ingredients of any good trade offer shall cover:
- Subject: 30-50 characters (not words) that indicates the content of the trade offer without using spam related attention-grabbers similar to those in get-rich-quick ads. Write as much key benefits of your product/service in few words.
Some of the words that work well in the subject are: Quality, Reliable, Serious, Competitive, Effective, Free, Your, Improve and Discover.
Remember that the SUBJECT is the most important aspect of your offer.
- Body (copy): To be short. 5-15 lines of 55 characters each.
Offer/Sell: The body shall cover the most important benefits related to your product/Service. So think Benefits!
Ask yourself: What do my prospects get out of purchasing my product? Mention the benefits not only the description and details of your product.
Demand/Buy: The body shall cover the exact specifications (if possible) of the required product, the quantity and delivery terms. This will save you the time of viewing many irrelevant responses.
Misc (miscellaneous): The body could be any of the two above cases or just a clear written announcement.
In all above three cases, it is recommended that the ad ends with a Call For Action like: "Visit our web site for more details" or "Write us for more information and prices" etc.. You must tell the readers what you want them to do.
Remember to provide your complete contact details.
In general an ad should contain the 4 elements: Attention, Interest, Desire and Action.
We hope that this article is useful for you.
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被版主评分了，呵呵，真是FOB以来第一次，激动一下：OY
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支持 :lol :lol :lol :lol :lol
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不 错 ， 顶 一 下
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