加拿大外贸
《Presenting your company 2》的笔记：书上各单元写作部分（P4）与email写作的对比：
1) 形式上和email不同：
Module 3.2 Taking notes and messages
Module 4.2 A report
Module 5.2 Minutes of a meeting
Module 10.1 A report on a meeting
2014-06-29 22:31
2) 形式上和email类似，但内容更有针对性：
Module 2.1 A letter of application
Module 7.2 A fax
Module 11.2 A proposal
Module 12.2 A press release
3) 其他的Module都是email
2014-06-29 22:32
一. 下笔前的准备
1. 目的分析 What's your purpose?
request,invitation,announcement.
feedback on sth. from sb.
2. 读者分析 Reader Analysis
Exercise 4：A manager has sent this memo. Answer the following.
1. Who is the memo to?
2. Who will be interested in the information?
3. What has happened?
4. What is happening as a result?
5. What action is needed?
Exam Success
When you write a memo in the BEC Vantage exam, ask yourself these questions 1-5 before you start writing. The answers will either be in the question or you will need to invent them.
2014-06-29 22:47
Tone
Formal / Semi-formal / Informal （参照1.2）
Reader's background
Need to add background info — Y / N
Vocabulary level
Basic / Standard / Technical
Information reader already has
强调，邀功，对方犯错……
Details the reader needs to know
What has happened? 减少过失，用一般过去时；邀功，用现在完成时
Details the reader wants to know
What is happening as a result? 用现在完成进行时 have been doing：引起重视，让对方加速处理；邀功；将来时：对未来的结果进行预测
Reader's reaction
Pleased / Upset / Indifferent
Action you want reader to take
Action (clear) + Deadline + (Consequences)
Are there any secondary readers?
2014-06-29 23:06
二. Subject的两种写法
明确目的：目的分析
明确动作：读者分析
Dear Angela,
Our NCR team would be extremely grateful if you could book us a conference room for 12 people on November 18, Thursday from 9:00 - 14:00. Thank you very much.
I look forward to your confirmation. If you have any questions, please feel free to contact me.
Best regards,
Susan
A. About NCR meeting
B. About NCR meeting on Nov. 18
C. Booking request for NCR meeting on Nov. 18
D. Room booking request for NCR meeting on Nov. 18
2014-06-29 23:08
1. 明确目的
About NCR meeting
关于什么事情
About NCR meeting on Nov. 18
加时间、地点
Booking request for NCR meeting on Nov. 18
加目的类型（用名词形式）：请求？感谢？邀请？通知？……
Room booking request for NCR meeting on Nov. 18
加具体目的
2014-06-29 23:12
练习1：询问对方关于项目A的进展
2) 加时间、地点
3) 加目的类型：Inquiry about project A
4) 加具体目的：Inquiry about the update on project A
练习2：请对方发CDMA资料
1) 关于什么事情：About CDMA material
2) 加目的类型：Request for CDMA material
3) 加具体目的：Request for CDMA xxx material
4) 加时间、地点：Request for CDMA xxx material by Nov. 18
Request for CDMA xxx material (deadline Nov. 18)
语气太过强硬，怎么办？
2014-06-29 23:17
2. 明确动作
Please + 动作 + 时间 / 地点 (+ EOM)
若Subject标题能把信息表达完整就加EOM；若不能，不用写EOM ,EOM表示看标题不用打开邮件
练习1：请对方发CDMA资料
Please send CDMA xxx material by Nov. 18 —— EOM
by 包含当天
before不包含当天，语气过硬
练习2：用明确动作的方法写出下面email 的标题。
Dear Angela,
Our NCR team would be extremely grateful if you could book us a conference room for 12 people on November 18, Thursday from 9:00 - 14:00. Thank you very much.
I look forward to your confirmation. If you have any questions, please feel free to contact me.
Best regards,
Susan
Subject: Pls book a conference room for 12 people on November 18, Thursday from 9:00 - 14:00
2014-06-29 23:20
明确目的
适合情况：
1. 需要对方做的事情较多
2. 正式邮件、对外
1. 关于什么事情 About _______
2. 加时间、地点（可选项）
3. 加目的类型（用名词形式）：
请求？感谢？邀请？通知？……
4. 加具体目的
明确动作
适合情况：
1. 需要对方做的事情较少
2. 非正式邮件、对内
3. 非保密
Please + 动作 + 时间 / 地点 (— EOM)
2014-06-29 23:28
目的是什么？划出关键词（核心信息）；
思考：标题是否可以换成明确动作的写法？ 为什么？
To: All staff
MEMORANDUM
From: James Shepherd
Date: 23 June
Subject: Presentation on changes to pension scheme
------------------------------------------------------------------
Due to the recent changes in government pension laws, the Head of Finance will give a presentation on Tuesday 1 July at 5:30pm in the canteen to outline any effect on the current company-based pension scheme. Staff with this policy are welcome to attend.
2014-06-29 23:30
思考：标题是否可以换成明确动作的写法？为什么？
→ No！
明确动作的方法用于非正式邮件
Due to the recent changes in government pension laws…
due to : 正式（formal / official）
because of : 非正式（everyday）
2014-06-29 23:34
问题：标题为什么不是Announcement about…?
而是Presentation on changes to pension scheme?
announcement：正式的通知，通告 （officially）
The Head of Finance will give a presentation on Tuesday 1 July at 5:30pm in the canteen to outline any effect on the current company-based pension scheme.
Staff with this policy are welcome to attend.
on + 日期 + at + 时间
at < 半天（上午或下午）
半天 ≤ on ≤ 一天
in > 一天
on a hot afternoon 特指某一天下午
in the afternoon 泛指
on Tuesday 1 July at 5:30pm
2014-06-29 23:38
Underline any key words and use them to write the subject lines.
1. Subject: ____________________
As you are probably aware, the company is currently considering plans for a new factory in the district of Campi Bisenzio. Models and designs will be on display in the conference room every day next week. All staff are welcome to visit at any time and give feedback.
2. Subject: ____________________
Following recent feedback on working hours, the Head of Human Resources will give a presentation on Thursday 2 July at 4:30pm in the conference room to outline proposals for a system of flexitime and home-working. Any staff are invited to attend and share their ideas.
3. Subject: ____________________
Please note that Spanish classes this year will begin on October 16th Wednesday lunchtimes. Anyone wishing to participate should inform their line manager. Placement testing for new participants will take place in the training centre on Thursday 5th or Friday 6th between 12 and 1pm.
2014-06-29 23:39
1. Display of new factory plans
Welcome to visit and give feedback on display of new factory plans
2. Presentation on flexitime and home-working
Welcome to attend presentation on flexitime and home-working
3. Spanish Classes
Welcome to participate in /register for
Spanish classes and take a test on 5th or 6th
2014-06-29 23:43
Read the information below and then write a memo to all the staff in your company.
You are a human resources manager for a large manufacturing firm. To offer staff better health insurance, the company has recently changed its insurance company. A representative from the insurance company is visiting to present the new policy. In your memo you should:
• say what has happened and why.
• announce the representative's visit.
• say when and where his presentation will take place.
Write 40-50 words only. Remember to include a To, From, Date and Subject line.
2014-06-29 23:43
To: All staff
From: [your name]
Date: 1st October
Subject: Presentation of new insurance policy
To offer staff a better health insurance scheme, we are now working with a new insurance company. Please note therefore that a representative from this company will present the new staff policy on 9th October at 2pm in the conference room. All staff are welcome to attend.
or Welcome to participate in the
presentation of new insurance policy
2014-06-29 23:46
加拿大电商刚从事这行半年，对电子行业不了解，自己整理了些，算是学习，供大家分享，也请大家补充。我毕竟是个文科生，对这方面知识严重欠缺。 DVD:英文全名是Digital Video Disk, 即数字视频光 加拿大电商昨天我把提单复件发给了客户，今天收到了他回信，如下： Dear Nicholas, please send all shipping documents. We will check B/L copy and we will reply ASAP. Thank you Best Regards .........................................
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